Category: Uncategorized

• Jaime Gensler, Renee Padia and Tyler Walker Named 2015 Tigard Chamber Scholarship Recipients

  The Tigard Area Chamber of Commerce (TACC) is pleased to announce the 2015 recipients of the Tigard Shining Stars Scholarship Award.  Each recipient will receive a $1000 scholarship sponsored by Pride Disposal and the members of the Tigard Area Chamber of Commerce.  Applicants were judged based on career plans, extracurricular and/or work activities, scholastic achievement…

• Is Your Misconception of Good Customer Service Holding Your Business Back?

  Image via GraphicStock Good customer service is not answering questions you should know the answer to. It’s also not finding out the answer if you don’t know it. Good customer service isn’t meeting someone with a hello and a smile when they walk into your store and good customer service is not giving them what…

• Is Your Business a Car Maker or a Carriage Maker?

  Image via Graphic StockHenry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them.   His less than egalitarian views of the customer are the kinds…

• How to Seduce the Customer When Your Business Isn’t Sexy

  © Can Stock Photo Inc. / docent As business people we sometimes envy those marketers who have “sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product screams sexy. What about those of us who have…

• How to Get More Reviews for Your Business

  Image via GraphicStock There’s a joke in this title. The easiest way to get more reviews is to stink at what you do. People are always more apt to give a negative review than a positive one. Then there are the people who never review anything. You’ll often read, “I don’t usually write reviews but…

• How to Find Time for Social Media

  © Can Stock Photo Inc. / scanrail Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. Social media and content marketing is about becoming an engaging resource for your customers. What’s the…

• How to Find Great Content Easily

  © Can Stock Photo Inc. / gajus If you’ve been looking for ways to market your business, you’ve undoubtedly been told you need to share great content. Creating it is one easy way to find it but who has the time to always be creating brand new content? You can still establish yourself as a…

• How to Create Search Engine Optimized Content

  © Can Stock Photo Inc. / redrockerz Google has ushered in the era of big content by assigning increasing importance to it from a search perspective. But it placed one large stipulation on content creation. It has to be “good” to be worthwhile. What is “Good” Content? Google depends on your audience for this answer.…

• How to Create a Content Calendar and Why You Should

  Photo via: GraphicStockHow many social networks is your business active on? How often do you post to a blog? How do the topics you cover on both relate to your newsletters and email campaigns? Wait. What? While that sounds like a lot, those are the basics of marketing in 2016. (I even left out a…

• How to Be a Better Leader in Business

  © Can Stock Photo Inc. / harishmarnad I’ve compiled some of the most valuable leadership lessons I’ve learned over my career and I wanted to share them with you. Communicate All that You Know The best place to start is “communicate all that you know.” In my lifetime I have seen two types of leaders;…